16 July 2012
Kiehl's Life Ride for amfAR at Lennox Square Mall
On July 16th, Chris Salgardo, president of Kiehl's, led a group of motorcycles from Stone Mountain to his store in Lennox Square Mall. The LifeRide is a ten day ride to raise awareness for HIV/AIDS research stopping in stores in Miami, Atlanta, and ending in Washington D.C. Kiehl's donated $115,000 to amfAR in his store with celebrity guests and riders, including Ed Roland, John Corbett, Ami James, Tricia Helfer, Michael Gladis, Paul Cox, and Marguerite Moreau.
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